People LOVE everything you do.
But they keep asking you and your team the same questions,
and they aren't buying as much as you thought they would.
It's time for a refresher.
Refresh Your
Email Marketing
Your business has grown a TON over the years.
Let's get your email marketing up to speed.
You've built an incredible business.
Lately, you
- Feel like you’re in a bit of an email slump.
- Send emails every week, but you’re just not getting the sales you want (or used to).
- Know your emails have lost their pizazz but can’t figure out how to get the pep back in your step.
- Keep getting the same questions from your subscribers about how your offers work or where they should begin.
But you're ready to...
- Tap into the subscribers on your list who haven’t purchased in a while…or at all.
- Connect with your readers — to revive and restore the sense of community you once had with your email list.
- Receive giddy replies from your subscribers — so tickled to have gotten your email, they feel like you sent it just to them.
- Have a greater impact on the world — as long as you don’t have to compromise your integrity.
You can do ALL ⬆️this⬆️ —
AND make serious money.
If you’ve been consistent(ish) with your email marketing, but your conversions have plateaued — you’re in the right place.
The Refresher Program™
was created for badass business people
who have DONE. THE. THING.
They’ve built an epic online business,
but reached a plateau.
They've:
- Grown an email list of 5,000 or more subscribers (sometimes MUCH more).
- Had major success with email marketing and made significant money over the years.
- Hired talented copywriters who’ve promised great things, but didn’t seem to “get” it.
- Been through multiple launches, sequences, funnels — all. the. things.
- Built a loyal following who love everything they do, but still seem hazy on the details of how best to work with them.
- Added courses, memberships, subscriptions, printables — SO MANY GOOD THINGS — to their offerings.
But they know something’s missing…
…something’s stagnated…
If you’re ready to revitalize your email marketing, you need
The Refresher Program™
Okay — so what does that mean?
We’re going to REFRESH your existing subscribers on everything you offer, in a way that is
- Clear
- Concise
- Compelling
So that it
- CONNECTS +
- CONVERTS
Because human connection makes the world go 'round
And it happens to increase sales dramatically, too.
We’re going to REFRESH your subscribers on
- What your business stands for.
- How it can help them.
- Why YOU are the solution they need.
So you can
- Convert people who've never purchased before but stay there on your list month after month...
- Hear from subscribers who feel like you’ve connected all the dots so they giddily know how to work with you now …even the ones who’ve been on your list for a looong time.
- Make a ton of money in one week when you run the Refresher Sequence™ (often covering my fee — and then some — in the first seven days of going live)
Sound like a lot of work?
That’s why I’ll do it for you.
All YOU have to do is:
- Have a fun conversation (or two) with me, where I’ll ask you ALL the questions (some that will even surprise you). We’ll dig deep — we’ll connect — so that I can dig deep for your subscribers.
- Send me some files, contact information, links, etc.
...hand it over to me, and I will:
- Comb through and analyze your data (even the data you don’t know you have).
- Collect NEW data through interviewing or surveying your fans to get the voice of customer SPOT ON.
- Reverse engineer the “best case” journey through your offerings for your ideal clients.
And then...
I'll WRITE.
What's Included
- Your Start Here Page — the page on your website that clearly lays out your offer ascension ladder and explains the building blocks of your offers >> what comes first, second, third, and so on.
- Your New Sales Page — at least something in your offerings needs a new sales page. But sometimes, we even find that we’ve mapped out such a great order of operations that you have an entirely NEW offer that bundles it all together and creates a new revenue stream without reinventing the wheel.
- Your Refresher Email Sequence™ — this is what ties it all together. We send the sequence to your existing list over one to two weeks, and we’re completely transparent about it. We tell them what we’re doing because we know how much it will help them sift through all the amazing things you send them each month, or share with them on social media. (TLDR: We'll help them see the clear path through the big beautiful trees.)
- Your New Welcome Sequence — You’re ready for a fresh approach. We’ll learn A TON as I navigate through the data and research phase, and we'll say BUH-BYE to your existing welcome sequence.
And BOOM. . .
You have a refreshed funnel
that's optimized + designed to work for the business you have NOW.
PLUS, I’ll be with you for at least three months AFTER we launch your Refresher Sequence™, analyzing your data + optimizing your new funnel to tighten any loose ends.
How long does it take?
Once we start working together, your Refresher will take 6 - 10 weeks to launch. And then...
You’ll have a well-oiled online sales system that’s fully operational — cranking out money + happy subscribers like it’s 1999.
As a Refresher client, you also get:
- Access to me on Marco Polo so you have a place to ask questions 24/7. (But I won’t get back to you 24/7. I do sleep occasionally. I’m not a 🧛.)
- Consulting for other marketing/copy related questions during our contracted time together. (Meetings: One hour per month. Email consulting: unlimited.)
I'm a copywriter. But this is SO MUCH MORE than copy.
You’re getting ORGANIZED.
Your offerings mapped and sequenced in a way that’s always been in your head —until now.
You’re getting RESEARCH.
I’m the BOMB at research. Stones, consider yourself turned over.
You’re getting DATA.
Everything I do will be handed over to you when I’m done, so you can use it for future growth.
You’re getting SUPPORT.
I don’t just write for you and run. I’m there to analyze and optimize after we launch these new pieces of your badass business puzzle.
You’re getting CONSULTING.
I’ve worked in marketing since 2009 and have been freelancing since 2017. Though my specialty is copywriting, I speak marketing fluently and love sharing my knowledge with clients. I have experience with SEO, analytics, product copy, e-commerce websites, retail shops, blogging, relationship marketing, cold pitching, and a whole lot more. Pick my brain while you have me!
Your Refreshed Email marketing
is just around the corner
- The Refresher Program™ Starts At $8,000.
- Because of the time it takes (on my end, not YOURS!), I can only accept two Refresher clients per month. That means you’d better save your spot NOW so we can launch your Refresher ASAP.
Frequently Asked Questions
What is a refresher sequence™?
A Refresher Sequence™ is my signature service, designed for established business owners who have a decent-sized audience.
The sequence typically consists of 6-8 emails, refreshing your audience on all the ways to work with you, as well as the order to follow.
It's different from a reengagement sequence in that a) we're addressing all your subscribers, not only your inactive and b) there's a proven formula I follow based on experience with clients.
How do you make it sound like me?
I call my writing style intuitive writing because I love to listen to you tell me all about your business and THEN write about it.
I'll pick up on little things you say (or don't say!) that help me understand you. I'll often be writing for a client and catch myself, thinking, "No, she'd never say that!"😄
The result? My clients say things like Anne Blumer did a few years ago, "I'm blown away by your ability to capture what I've been trying to say for decades!"
How long will it take?
Once we start working together, your Refresher Sequence will take 8 - 12 weeks to launch.
After I complete edits based on your feedback, I’ll then turn the Refresher Sequence into your new welcome sequence.
When both of these are running in tandem with a strong sales page, clients begin to see a significant increase in consistent sales.
When we're finished, you’ll have a well-oiled online sales system that’s fully operational — 24/7.
Do I have to have at least 5,000 subscribers on my mailing list?
No, but I use that as a frame of reference because the math has to work out.
One of my clients made $30,000 in the week we ran her Refresher Sequence™ — but she also had a massive email list.
Another client had a small list, but she still sold more of her digital guides in 7 days than in the prior 7 years.
If your offerings are $30 or less, but you have a significant mailing list, we can work with that. Alternatively, if your offerings are $3,000 and your list is smaller, we can work with that, too.
Ultimately, it comes down to the offer or product, coupled with kickass copy, data analysis, and design.
You’ve heard the sayings, “I could sell a ketchup popsicle to a woman in white gloves," and, "I could sell ice to an Eskimo."
I don’t want to do that. I want to help you sell incredible things to people who will improve their lives after purchasing from you.
When can I expect an ROI on a refresher sequence?
This depends on so many factors because every business is different. But I will say that most of my clients cover my fee (and then some!) with the Refresher Sequence alone.
With the Refresher Program, you also receive a new welcome sequence, which means you'll continue to see profits over time as people sign up for your list.
Do you guarantee
the results?
No, but I guarantee my commitment, integrity, and thorough work, combined with my 15+ years of marketing and copywriting experience.
There are so many variables in marketing and sales that fall outside my scope, so I can’t guarantee the results you’ll see.
If you have incredible offers, fantastic service, and an established, successful business, then the odds are exceptionally good that you’ll quickly see a major return on your investment.
How Far out are you booked?
It depends on the time of year!
Because of the time it takes (on my end, not YOURS!), I can only accept two Refresher clients per month.
That means you’d better get your spot NOW so we can launch your Refresher ASAP and start churning out happy subscribers — and more profit.
The first step? Book a Meet + Greet Call so we can see if you're a good fit for The Refresher Program™.
Meet Molly
Hey there, I’m Molly!
I created The Refresher Program™ in 2021 while working with an incredibly successful client who was having trouble getting the needle to move on her membership.
We quickly realized that her subscribers were unclear about the best way to work with her because, over the years, she’d grown and added so many amazing offers. Her fans loved her work, but they were frozen with indecision because there were SO many things to choose from.
Sound familiar? Your business is awesome, and you help people in incredible ways. But without a clear step-by-step guide, your fans will get decision fatigue or simply get distracted —
But, just as I did with that first Refresher client, I can help you bring clarity and connection to your mailing list through extensive research, data collection, analysis, and organization.
Then, I'll map out your ascension ladder and spell it out to your readers in a way that makes them feel seen and understood — because human connection is what everyone in the world is craving, and they LOVE to buy from the person they connect with >> YOU!!
