You’re not new to this. You’ve built an incredible business. People love what you do. And yet… something feels off, and you’ve wondered if it’s …
The 7-Step Copy REFRESH Process: How to Clarify Your Offers and Revive Sales
business writing
Why Human Connection and Ethical Marketing Matter Now More Than Ever
Good copywriting (and marketing) starts with the ideal client profile — an audience’s wants, needs, emotions, and aspirations fueled by data points, KPI’s, and reports.
BOR-ing. (On its own.)
Great copywriting understands humans on a deeper level altogether.
You must listen well, read body language, surrender to your curiosity, dig deeper with your questions, and put yourself in the reader’s shoes.
In short, great copywriters understand humans — and know the value of data.
From there, however, copywriters can take two paths: ethical marketing…and not-so-ethical marketing.
We can use our powerful skills for good — or evil.
My Experience at Two Events for Professional Organizers
Have you ever walked into a room of 400 people and felt right at home? Ha. Me neither. But the closest I get is entering …
What in the World is a Sales Page?
We’ve been talking about sales funnels around here lately and today we’re covering an essential component: your sales page! If you aren’t familiar with a …
What in the World is a Thank You Page?
Third post in the Sales Funnel Series.
— How a thank you page can help your get more people in your sales funnel.
What in the World is a Landing Page?
Second post in the Sales Funnel Series.
What in the World is a Lead Magnet & Do I Need One?
First post in the Sales Funnel Series.
3 Ways to Write Website Copy That Converts
Do you ever sit down to write about your business and think to yourself, ‘I’m trying to write website copy that converts!’? Hmmm, no? That’s not you?
